نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناس ارشد ارتباط تصویری دانشگاه تهران
2 مدرس دانشگاه اقبال لاهوری مشهد
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Consumer packaging is the most important factor in attracting and selling products. The visual and graphic quality of these products has a significant impact on sales success. The same is true for pet products and supplies. The present study aims to achieve the most important visual and graphic features of food packaging and pet supplies and their success factors in European countries Italy, France, England and Spain.
This research is applied in terms of purpose and descriptive in nature. The sample population of packages has been provided in an available and random manner and quantitative analysis has been done on them by removing similar samples. Research literature information is also written in a qualitative-descriptive manner and based on library information.
Findings show that important factors in packaging design in European countries include: relatively high color diversity, the use of real photos with illustrations, asymmetrical compositions, non-compliance with the law of role and context, the existence of dynamic designs and Modern, the use of serial script letters to present the product name and censored letters for other text are the absence of dominant color in the packaging.
کلیدواژهها [English]
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